Friday, March 27, 2015

Amity University Madhya Pradesh organized CINEASTE 2015

CINEASTE 2015- A Tribute to Films and Cinema by ASCO,  Amity University Gwalior
Amity School of Communication, Amity University, celebrated its Annual Film Festival CINEASTE 2015 on 18th March 2015.



The chief guest for the event was the National Award winning actor Rajkumar Rao of Kai Po Che, Queen, Citylights and Shahid fame. A versatile actor, Rajkumar Rao shared his knowledge and experience related to his life and work in an interactive session with the students. Calling himself a learner still, he told the students how closely he could relate to them.

He shared the experience of his bollywood journey and got nostalgic recalling his first break in the industry and his National Award winning performance in Shahid. He answered all the questions put forward by the students very tactfully and even fulfilled the wish of one of his fans to have a dance with him. His energy and charming presence filled everyone with enthusiasm.

The event was also graced by the presence of Media Expert Mrs. Rachna Johri. She has about two decades of experience in areas of National Production and Development of Communication for Broadcast media and Audio- visual teaching in music production and Radio Broadcast. Deeply rooted in executive, business and management skills, Mrs. Johri has worked with Doordarshan Delhi, BIG FM, ISRO and has been a visiting faculty at DAVV University, Indore.

The film festival invited movies and documentaries from all over the country and was successful in receiving more than 50 entries, out of which a selected few were chosen to be screened during the event. The event started with an audio- visual tribute to 100 years of Indian Cinema, prepared by the ASCO students, followed by an innovative ‘ASCO Showreel’ showcasing the fantastic members of faculty of Team ASCO – the organisers and conveners of this event.

‘Telegram’, a heartwarming movie from Indore based on invasion of modern technology on the primitive telegram system, won the award for the Best Film. ‘Pristine Waters’ from Noida was selected in the Best Script category. The movie focused on the importance and utility of river Yamuna in the lives of the people and showed a contrasting phase of it getting adversely polluted due to human activities. The award for the Best Direction was grabbed by the movie ‘Poverty Nemesis’, by ASCO, AUMP students that depicted an emotional story of a son carrying forward the lineage of poverty inherited by him from his father. Prizes worth Rs.50000 were awarded to the winners of Cineaste 2015.

Cinesta 15 was intended to encourage the art of film making by appreciating the efforts and vision of the people associated with this field and also to inspire prospective film-makers among the students.

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